Chris Cantino is an entrepreneur and investor with a flair for helping brands flip the script on unsuspecting categories. Known for connecting the dots between c-suite thinking and generating relevance for consumers and shareholders, Chris helped propel Schmidt’s Naturals to an acquisition by Unilever alongside wife and partner Jaime Schmidt.
Having observed many obstacles to success for underrepresented founders throughout the growth of Schmidt's, the two founded Color in 2018, an inclusive fund aimed at impact investing that contributes towards leveling the playing field. And in June 2019, the two announced the launch of Supermaker, a media company that celebrates inclusive, independent brands, and hosts conversations that empower progressive values in the workplace. Additionally, the couple assumed ownership of Portland Made, an entrepreneurial collective which hosts educational and networking events in support of local businesses.
Through his work at Schmidt’s and via the couple’s companies Color and Supermaker, Chris has been sustaining momentum for challenger brands since 2010 with imaginative art direction, user engagement, and disruptive digital campaigns that lead with progressive values.
Chris is the co-founder of Supermaker, a media platform that celebrates inclusive, independent brands, creators, and progressive workplace values.
Chris is also the co-founder of Color, an inclusive, impact investment firm designed to support underrepresented founders in the consumer product sector.
Alongside his wife and partner Jaime Schmidt, Chris helped lead Schmidt’s Naturals from humble origins to an acquisition by Unilever.
Chris and Jaime recently announced their ownership of Portland Made, an organization supporting entrepreneurial activity in Portland, OR that hosts educational events at maker spaces throughout the city.