Chris Cantino


Chris Cantino is an entrepreneur and investor helping challenger brands flip the script on unsuspecting categories. By connecting the dots between c-suite thinking and generating relevance for consumers and shareholders, Chris helped propel Schmidt’s Naturals to an acquisition by Unilever alongside wife and partner Jaime Schmidt.

Having observed systemic obstacles to success for underrepresented founders throughout the growth of Schmidt's, the two founded Color in 2018, an inclusive fund aimed at helping level the playing field.

In June 2019, Chris and Jaime announced the launch of Supermaker, a media company celebrating diverse, independent brands, and hosting conversations that empower progressive values in the workplace.

On a local level, the couple also assumed ownership of Portland Made, an entrepreneurial collective which hosts educational and networking events in support of local businesses.


Select Projects.


Inclusive impact investing supporting underrepresented founders. Link.


Celebrating diverse, independent brands and modern workplace thinking. An alternative to homogenous business media. Link.

Schmidt’s Naturals

Bringing natural personal care to the mainstream. Acquired by Unilever in December 2017. Link.

Portland Made

Supporting entrepreneurial activity in Portland, OR and hosting educational events at maker spaces throughout the city. Link.

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